My main objectives were to re-align the company offering and create an overall solid and defined brand identity that was consistent across all touch points. This ranged from re-designing the introduction presentation to updating the website. Listening to the co-founders vision and identifying how to portray a serene, calmness through tone and visuals whilst taking a customer centric viewpoint on structuring their product offering.
designed in keynotes
to allow the client
to amend and
for all client based
touch points in order to maintain consistancy.
mental health seminar
Creating compelling content on keynotes for presentations and seminars/webinars to engage participants whilst maintaining the integrity of the brand.
After much discussion and questioning on how and what is most important to the client - I studied all their product offering and created a 6 part Curated Curriculum to categorise their workshops & seminars, allowing the customer to navigate the breath of what they have to offer with ease, which resulted in a 50% increase in engagement.