I was part of a new venture for Heal's to start a sister company focusing on furniture for small spaces. I was in charge of business operations and customer journey. Setting up the infrastructure of the business, creating categories, product selection, market research, customer profiling and project managing the design of a new website. Designing accessories and collaborating with furniture designers in developing furniture concepts to meet our design brief and target pricing.
After launching the site, Heal's decided to merge the businesses together and closed the company.