Re-designing navigation such as the sofa purchasing journey above and landing page layouts for product launches across the Heal's website. Increasing conversion, page views and time on site. Monitored performance based on customer behaviour via google analytics, market research and best practice guidance.
'designed by you'
The 'Designed by you' concept for Heal's allows customers to choose from an array of design features to create a piece of furniture unique to their style. I designed this landing page layout to explain the options clearly and navigate customers to their desired choice.